During my nearly six years as Senior Graphic Designer and Art Director at St. Mary’s University, I shaped the institution’s presence across campus, print, and digital channels. I balanced hands-on execution with high-level creative oversight, guiding the evolution of the university’s visual identity and mentoring fellow designers to ensure the brand remained clear, human-centric, and consistent.
The work featured here represents a wide range of campaigns and environmental graphics that required a thoughtful balance of brand consistency and creative flexibility. For each initiative, I developed cohesive visual systems that scaled across diverse touchpoints—from digital campaigns and billboards to event collateral and promotional apparel. Whether supporting recruitment efforts or community outreach, these assets translated institutional strategy into clear, engaging visuals across print, digital, and physical environments.
Complementing my work on university-wide initiatives, I served as Art Director for the award-winning Gold & Blue magazine. I managed the creative lifecycle of each issue—directing photoshoots and collaborating with editorial leads to ensure a cohesive, reader-centric experience from cover to cover. The following sections highlight how these visual systems came together to support the broader story St. Mary’s University was telling at the time.
The Defining Moment Comprehensive Campaign
BELIEVING WHAT IS POSSIBLE
5K FOR THE NEIGHBORHOOD
President's Fiesta Oyster bake Reception 2024
ENVIRONMENTAL
