Alliance

Website redesign and brand identity for Alliance, a printer company that has been in business for over 30 years. They offer offset and digital printing, and distribution services. The concept for this rebrand was to highlight some of the most important elements that represent and still make off-set printing unique, even nowadays. These include ink color, registration marks, paper, typography, machinery and equipment. I tried to incorporate those elements while simultaneously elevating the look and making it sophisticated without losing the crafting of printing. I designed this from concept to completion, from meeting with clients, brainstorming ideas, sketching, wireframing, prototyping, preparing files for development and testing the site for an optimal user experience.